WhatsApp assigns a quality rating to every business phone number. This rating directly affects how many messages you can send.
Quality Rating Levels
- Green (High): Your messaging is highest quality. You get the highest messaging limits.
- Yellow (Medium): Some quality concerns. Messaging limits may be restricted.
- Red (Low): Significant quality issues. Messaging limits severely restricted. Risk of number ban.
What Affects Quality Rating
Positive Signals
- High read rates on your messages
- Customer responses and engagement
- Low block/report rates
- Consistent messaging patterns
Negative Signals
- Customers blocking your number
- Customers reporting your messages as spam
- Low read rates on template messages
- Sending to invalid or inactive numbers
How to Maintain Green Rating
- Clean your contact lists: Remove invalid numbers and unengaged contacts
- Segment your audience: Send relevant content to the right people
- Respect opt-outs: Immediately stop messaging contacts who opt out
- Monitor in real-time: Check quality rating daily and react quickly to drops
- Start slow: Gradually increase volume when using a new number
- Quality content: Ensure every message provides value to the recipient
What to Do If Rating Drops
- Immediately pause marketing campaigns
- Review recent templates for quality issues
- Clean your contact list aggressively
- Focus on utility and service conversations
- Wait for the rating to recover (usually 7-14 days)`,
