Mastering Retargeting on WhatsApp

Sending a broadcast is just the beginning. The real revenue is made in the follow-up. With Engage's new Retargeting Engine, you can now target customers based on how they interacted with your previous campaigns.

The Power of Segmentation

Not all recipients are equal. Here’s how you should segment your retargeting:

• The "Read" Group: These customers are interested but didn't buy. Send them a limited-time discount or a testimonial.
• The "Delivered but Unread" Group: They might have missed your message. Try a different hook or a different time of day.
• The "Replied" Group: These are your hottest leads. Ensure a human agent follow-up or trigger a personalized automation.

Timing is Everything

Data shows that retargeting within 24-48 hours of the initial message yields the highest conversion lift. Any longer, and the "brand warmth" begins to fade.

Automated Conversions

With Engage, you can select "Retarget" directly from your campaign report. Choose your segment, select a new template, and launch. It’s that simple.