Strategy & Compliance

WhatsApp
Best Practices

Follow these guidelines to maintain a high quality rating, ensure high delivery rates, and avoid being blocked by Meta.

Messaging Limits & Scaling

Meta manages your daily messaging capacity through a tiered system. These limits are shared across all phone numbers in your Business Portfolio.

Messaging Tiers

New Portfolio250 users
Tier 12,000 users
Tier 210,000 users
Tier 3100,000 users
Tier 4Unlimited

Quality Ratings

High (Green)

Healthy engagement, eligible for scaling.

Medium (Yellow)

Needs attention, still eligible for scaling.

Low (Red)

Scaling blocked. Restricted messaging capacity.

Meta Policy Compliance

WhatsApp has strict policies regarding the type of content you can send. Businesses in restricted categories are not allowed.

Ensure all recipients have explicitly opted-in to receive WhatsApp messages.
Provide a clear way for users to opt-out (e.g., "Reply STOP to unsubscribe").
Only use approved message templates for business-initiated conversations.

Message Quality

Personalized messages have significantly higher engagement. Use variables like {{1}} for names and order numbers to make your broadcasts feel unique.

Timing & Frequency

Avoid sending messages late at night or too frequently. Over-messaging is the #1 reason users report business numbers as spam.

Opt-in Requirement: You must receive opt-in from a customer before you can message them on WhatsApp. This can be done via your website, a checkbox during checkout, or a QR code.Read Meta's Opt-in Policy.

Messaging Limits & Scaling

Meta manages your daily messaging capacity through a tiered system. These limits are shared across all phone numbers in your Business Portfolio.

Messaging Tiers

New Portfolio250 users
Tier 12,000 users
Tier 210,000 users
Tier 3100,000 users
Tier 4Unlimited

Quality Ratings

High (Green)

Healthy engagement, eligible for scaling.

Medium (Yellow)

Needs attention, still eligible for scaling.

Low (Red)

Scaling blocked. Restricted messaging capacity.

WhatsApp Best Practices

Messaging Limits & Scaling

Messaging Tiers

Quality Ratings

Meta Policy Compliance

Message Quality

Timing & Frequency

Loading Engage

WhatsApp Best Practices

Messaging Limits & Scaling

Messaging Tiers

Quality Ratings

Meta Policy Compliance

Message Quality

Timing & Frequency

WhatsApp
Best Practices

WhatsApp
Best Practices